Post by account_disabled on Feb 27, 2024 6:44:09 GMT
In theory, the difference between a marketer and a PR specialist is obvious. But in practice, things are quite different. Both those and other specialists influence the promotion of the brand. Therefore, for company owners, the different activities of the two spheres may seem imperceptible or merge altogether. To help you understand the difference between marketers and PR people, let's ask them themselves. What marketers say: "Every business, like every whole organism, needs vitamins. PR and Marketing are vitamins, but different in purpose. Those of you who have studied the types of roles according to Adizes know that there are four of them. Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail If we talk about PR, then we are talking about an integrator and a function that connects all the external and internal elements of the company in the long term. If we talk about marketing, then this is entrepreneurship in its purest form.
It is marketing and the driving force that changes the product towards greater value for the customer. Both vitamins are very important for the company and only in combination give a cool result! » ‒ Olena Melnyk, Head of Marketing at EL Salvador Mobile Number List Webpromo. What PR experts say: "There are definitely differences between a marketer and a PR person, and they are significant. I will explain with the simplest example. As children, we played in the yard with other children. In each such company, there was always a hierarchy where everyone played their role. For example, a child who brought everyone drinks, shared sweets and toys that others did not have is a marketer. He skillfully used his resources and could always get what he needed in return. A public relations officer in such a company is someone with whom everyone wanted to be friends just like that, without any material benefit. Simply because he was able to establish contact with everyone, was very friendly and sociable.
Marketing is about big budgets, short-term campaigns and targeting a specific audience. PR is basically free, long-term and aimed at everyone who might be interested in the company's activities. PR specialists, unlike marketers, do not sell a product or service. Our activity is aimed at creating harmonious relationships, a positive image and receiving feedback from everyone who comes into contact with the company. The situation with the quarantine showed well the difference between marketing and PR. Yes, most businesses have cut or completely eliminated marketing expenses, and because of this, their sales to new customers have practically decreased to zero. But those who had good PR and had previously built warm relations with the audience, lost practically nothing. After all, they are the first to whom clients turn when there is a need for a product/service and return of solvency", - Galina Mardus, Marketing and Public Relations (PR) Specialist at Webpromo.
It is marketing and the driving force that changes the product towards greater value for the customer. Both vitamins are very important for the company and only in combination give a cool result! » ‒ Olena Melnyk, Head of Marketing at EL Salvador Mobile Number List Webpromo. What PR experts say: "There are definitely differences between a marketer and a PR person, and they are significant. I will explain with the simplest example. As children, we played in the yard with other children. In each such company, there was always a hierarchy where everyone played their role. For example, a child who brought everyone drinks, shared sweets and toys that others did not have is a marketer. He skillfully used his resources and could always get what he needed in return. A public relations officer in such a company is someone with whom everyone wanted to be friends just like that, without any material benefit. Simply because he was able to establish contact with everyone, was very friendly and sociable.
Marketing is about big budgets, short-term campaigns and targeting a specific audience. PR is basically free, long-term and aimed at everyone who might be interested in the company's activities. PR specialists, unlike marketers, do not sell a product or service. Our activity is aimed at creating harmonious relationships, a positive image and receiving feedback from everyone who comes into contact with the company. The situation with the quarantine showed well the difference between marketing and PR. Yes, most businesses have cut or completely eliminated marketing expenses, and because of this, their sales to new customers have practically decreased to zero. But those who had good PR and had previously built warm relations with the audience, lost practically nothing. After all, they are the first to whom clients turn when there is a need for a product/service and return of solvency", - Galina Mardus, Marketing and Public Relations (PR) Specialist at Webpromo.
